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HarvardXR 2024:
Extended Intelligence

Branding for XR and AI Conference

HarvardXR 2024: Extended Intelligence explores the convergence of AI and XR at Harvard University and beyond. The conference provides a platform for students, researchers, practitioners, and entrepreneurs to discuss how XR is shaping the future across industries, examining its history, current applications, and emerging possibilities.

To express the conference’s core values, I developed the overall visual identity concept and led a team of designers in extending and applying it across different touchpoints. Centered on the motif of pixels, which symbolize digital building blocks and technological evolution, the visual system reflects the event’s innovative and future-oriented spirit.

Role

Design lead

Skills

Concept development
Brand design

Timeline

December 2023 → April 2024

Tools

Adobe Creative Suite
Figma

Brand Guidelines

Design

Where to Find Me